Delivering “Spotlight” Presentation on Google Instant @ PubCon Las Vegas

I’m putting the finishing touches on a “spotlight” presentation I’ll be delivering solo next week at PubCon, Las Vegas.

According to the PubCon conference Web site, a “spotlight” session is like a fresh keynote address every hour. There are 28 in depth talks, including mine scheduled over the course of 4 days and include some amazing speakers such as Greg Boser (BlueGlass), Lee Odden (TopRankBlog), Paul Edmondson (HubPages), Andy Beal (Marketing Pilgrim) and more.

One of the reasons I’m especially excited about next week’s PubCon show (other than the fact that my wife Robyn will be attending with me and we’ll have plenty of non-conference time!!!!) is the fact that I’ll have the stage to myself to focus on the impact (or lack thereof) of Google Instant on Search Engine Optimization (SEO).

I hope to see you in Vegas!

If you will be there please reach out to me on Twitter @krisjonescom

Here are the details on my presentation:


SESSION TITLE: “Google Instant : Does SEO Require a Fresh”
WHERE: Las Vegas Convention Center
WHEN: Thursday, November 11, 2010 from 3:15p 4:20p
ABOUT: A little over a month ago Google shocked many in the search community with the launch of Google Instant. Google Instant changes how users see search results; instead of typing a full keyword into a search box and hitting return to get results Google Instant updates results in real-time based on predictive search – Google’s guesstimate of what it is that you are typing. Since people read faster than they type Google assumed Instant would speed up the search process and improve user experience. Before Google Instant the average searcher took more than 9 seconds to enter a search term. Some searchers took as much as 90 seconds! If everyone uses Instant globally, Google estimates it will save more than 3.5 billion seconds per day. That’s 11 hours saved every second! In this session I will explore the impact of Google Instant on SEO and will address the question of whether SEO professionals need a new approach to SEO.

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